BrewDog

Background and contacts

About BrewDog

We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born.Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.

About The Digital Newsroom

The BrewDog Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. +44 (0)203 1379 270
e. brewdog@manifestlondon.co.uk

BrewDog

BrewDog plots ‘on trade revolution’ with in-venue promotion

BrewDog, the maverick independent brewery, has unveiled a promotional toolkit for publicans designed as a call to arms for its customers, with a bold new branded font at its heart. The industrial BrewDog tower font is designed to make a big impact in both contemporary and traditional bars, with the brewer also promoting in-venue events support and staff training to differentiate itself from mainstream breweries focusing on special offers and incentives.

  • The first BrewDog branded font was installed at James Watt’s own restaurant and gallery space, Musa in Aberdeen
  • Interest from BrewDog stockists is already high, with plans secured for installation in ten other venues
  • Any publican can apply for the new font immediately
  • The new bar tower adds to BrewDog’s already successful on trade support package
  • BrewDog tasting events have already become a highlight of many pub calendars across the country
  • The company intends on rolling out its unique brand of beer and food matching events to all interested customers
  • The company also provides free training for bar staff at venues that stock BrewDog beer

The industrial steel bar font has already been installed at The Jolly Butchers, London.

Download the full press release and high resolution images below.

Enhanced by Zemanta

Attached Files

Archive

BrewDog launches bid to bring shuffleboard to the Olympics for Tokyo 2020, and opens official training ground, ShuffleDog 

BrewDog plans to recruit army of shuffleboard ‘Olympians’ at new bar, ‘ShuffleDog’.  Scottish craft brewery, BrewDog today launches its bid to have shuffleboard added as an Olympic sport for Tokyo 2020, as it opens the doors to the first ShuffleDog in Leeds. Located at Crispin Lofts, New York Road, Leeds, LS2 7PF, the new concept […]

Read full post

Anche i punk giocano in Borsa: la birreria scozzese BrewDog recluta un’armata di azionisti annunciando il suo progetto di crowdfunding record ‘Equity for Punks’

Gli amanti della birra artigianale possono ora comprare le azioni della stravagante birreria BrewDog nei bar di Firenze e Bologna.  Chi l’ha detto che ai punk non interessa giocare in borsa? La birreria scozzese BrewDog lancia oggi un appello per reclutare armate di fan italiani della birra artigianale per unirsi al suo progetto di crowdfunding […]

Read full post