BrewDog plans to recruit army of shuffleboard ‘Olympians’ at new bar, ‘ShuffleDog’. Scottish craft brewery, BrewDog today launches its bid to have shuffleboard added as an Olympic sport for Tokyo 2020, as it opens the doors to the first ShuffleDog in Leeds. Located at Crispin Lofts, New York Road, Leeds, LS2 7PF, the new concept […]
Alpha Dog: BrewDog appoints first Head of International Sales as it looks to open up new markets
Former AB-InBev Regional Director, Asia, Andrew Hatherell joins BrewDog to manage international sales.
- BrewDog, Scottish craft brewery, has appointed Andrew Hatherell as its first Head of International Sales to accelerate its rapid growth in new and existing markets around the world.
- The brewery currently exports to 55 countries and Hatherell will be working directly with international distributors to scale its existing operations. Hatherell will also be responsible for strategising the next chapter of BrewDog’s growth by identifying and implementing distribution in new territories to ensure the spread of the craft beer revolution.
- Hatherell brings a wealth of experience in building international sales networks having developed AB-InBev’s Asian market strategy as its International Regional Director for the region, where he was responsible for all of the export and licence contractual relationships. Hatherell worked his way up the ranks of the international drinks company from Account Manager to Regional Director over the course of 16 years before being tempted to join the Scottish brewery.
- Hatherell’s appointment is the next step in BrewDog developing its management team by creating and filling key new roles to support its rapid growth.
- In January this year, the brewery hired David McDowall as its first Head of Bars. McDowall joined the BrewDog team from G1 Group PLC, Scotland’s largest and most diverse leisure operator
- As it develops its management team, BrewDog is also feeding its business growth through the latest round of its pioneering investment scheme Equity for Punks, which launched in April this year. In the first three weeks after launch, the brewery raised a world record-breaking £5million, a fifth of its £25million target. The amount raised broke the previous record set by BrewDog in 2013, when it raised £4.25 million (less costs) in just over six months.
- With the latest round of Equity for Punks, 526,316 shares in BrewDog have been made available, for a minimum investment of £95 for two shares.
- The capital raised from investors will be used to fund in particular the expansion of the BrewDog brewery and its international bar division, as well as launching new projects like a craft beer hotel, custom sour beer facility and a distillation plant.
James Watt, co-founder of BrewDog commented:
“It is awesome to welcome someone of Andrew’s calibre into the BrewDog fold. He has a proven record for successfully strategising international growth, and will bring a wealth of experience to the table. His knowledge of international drinks markets knows no bounds and his appointment is a key step in scaling our mission to make people as passionate about craft beer as we are, wherever in the world they are.”
“We’ve had eight years of phenomenal growth, but we are only just getting started. We have kickass plans to spread the craft beer revolution to every corner of the globe. This is a hugely exciting time for BrewDog and hiring key people like Andrew is just the beginning.”
James Watt continued:
“BrewDog is constantly evolving and growing to ensure we can spread the craft beer revolution as far and wide as possible. Hiring experienced mavericks of the drinks industry who share our vision for world domination will enable us to continue our epic growth, while retaining those values which are central to the brewery.”
Andrew Hatherell commented:
“I have been a big fan of BrewDog since I first tried Punk IPA four years ago. I am hugely impressed by the tenacity and ambition of BrewDog, and after meeting the team I am blown away by the passion and energy. The sky really is the limit for this punk brewery and I’m thrilled to be getting involved at such an integral time for the brewery’s growth. It’s going to be a wild ride and I can’t wait to get started.”
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