BrewDog plans to recruit army of shuffleboard ‘Olympians’ at new bar, ‘ShuffleDog’. Scottish craft brewery, BrewDog today launches its bid to have shuffleboard added as an Olympic sport for Tokyo 2020, as it opens the doors to the first ShuffleDog in Leeds. Located at Crispin Lofts, New York Road, Leeds, LS2 7PF, the new concept […]
Craft beer revolution hits Glasgow with third BrewDog bar
Scotland’s largest independent brewery, BrewDog has today opened the doors of its third craft beer bar in Glasgow, Scotland. Situated at 1397 Argyle Street, BrewDog Glasgow represents the latest step in ambitious growth plans from the brewery, having already established successful bars in Aberdeen and Edinburgh. Following the distinctive utilitarian and minimalist interior design showcased in the other BrewDog bars, the new venue is the biggest yet with a capacity of 120, offering beers from all over the globe. The company intends to open two further bars before the close of the year and at least five more in 2012.
- The bar location was discovered through crowd sourcing
- BrewDog bars were a key catalyst for the huge response to the share issue launched this month from which over £500k was raised in just 4 days
- BrewDog Glasgow has a capacity of around 120 with 14 draught taps and stock beers from a range of breweries from around the world
- Gym flooring on the walls, charity shop sourced sofas and a reclaimed brick bar all add to the BrewDog interior aesthetic
- Although the bar has no dedicated kitchen, cheese and meat plates are designed to complement specific beer styles and hop pizzas will be available.
Download the full press release and high resolution images below.
James Watt, co-founder of BrewDog commented:
“The speed at which we have reached three BrewDog bars proves that the craft beer revolution is gathering pace. Our mission is to make people as passionate about beer as we are and our network of bars not only poses a threat to the insipid yellow mainstream lagers that populate the on trade, it provides an alternative to the drab, soulless, unimaginative bars that peddle them.”
James Watt continued:
“We always want to shorten the distance as much as possible between ourselves and the people who drink our beers, so letting them take charge of the BrewDog Glasgow location was an obvious route to take. It’s not the first time we have consulted our fans on key business decisions and it certainly won’t be the last.”