BrewDog

Background and contacts

About BrewDog

We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born.Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.

About The Digital Newsroom

The BrewDog Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. +44 (0)203 1379 270
e. brewdog@manifestlondon.co.uk

BrewDog

BrewDog launches 28%ABV beer served from a stag’s head to ‘smash UK perceptions of beer’

Ghost Deer unveiled as world’s strongest fermented beer and served through taxidermy bar tap.

BrewDog, Scotland’s largest independent brewery has today launched Ghost Deer, a 28 per cent ABV artisanal Golden Belgian Ale aged in six different oak casks and served only from a bespoke bar tap made from a real stag’s head. The new beer, designed to smash UK perceptions of beer, will only be available in the BrewDog Edinburgh bar, where the Ghost Deer tap has today been installed.

  • The Ghost Deer stag’s head bar font has been constructed using a real deer’s head.
  • The beer will be available from BrewDog Edinburgh for one month only.
  • Just 200 litres of the beer have been produced.
  • Ghost Deer beer will be available at £9.99 per glass from today.
  • Venison burgers will be served during the launch event at BrewDog Edinburgh from 7.30PM.
  • In 2010, BrewDog launched the world’s strongest beer, The End of History, a 55% ABV beer.
  • Unlike the extreme ice distillation used to brew The End of History, Ghost Deer has been brewed using only fermentation.

Download the full press release and high resolution images below.

Quotations

James Watt, co-founder at BrewDog commented:

“Ghost Deer is designed to fuse craft beer, art and taxidermy. This is a revolution in brewing and in beer dispense. The impact is at once beautiful and disturbing – it disrupts conventions and breaks taboos, just like the beer it pours.”

He added:

“At 28 per cent, Ghost Deer the world’s strongest fermented beer, ever. It is fermented using three different yeast strains then aged in six different oak casks for over 6 months before being served from a deer’s head; it’s more complex than anything we’ve produced before.”

 

Attached Files

Archive

BrewDog launches bid to bring shuffleboard to the Olympics for Tokyo 2020, and opens official training ground, ShuffleDog 

BrewDog plans to recruit army of shuffleboard ‘Olympians’ at new bar, ‘ShuffleDog’.  Scottish craft brewery, BrewDog today launches its bid to have shuffleboard added as an Olympic sport for Tokyo 2020, as it opens the doors to the first ShuffleDog in Leeds. Located at Crispin Lofts, New York Road, Leeds, LS2 7PF, the new concept […]

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Anche i punk giocano in Borsa: la birreria scozzese BrewDog recluta un’armata di azionisti annunciando il suo progetto di crowdfunding record ‘Equity for Punks’

Gli amanti della birra artigianale possono ora comprare le azioni della stravagante birreria BrewDog nei bar di Firenze e Bologna.  Chi l’ha detto che ai punk non interessa giocare in borsa? La birreria scozzese BrewDog lancia oggi un appello per reclutare armate di fan italiani della birra artigianale per unirsi al suo progetto di crowdfunding […]

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