BrewDog

Background and contacts

About BrewDog

We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born.Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.

About The Digital Newsroom

The BrewDog Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. +44 (0)203 1379 270
e. brewdog@manifestlondon.co.uk

BrewDog

The Revolution will be televised: BrewDog founders front new Channel 4 food show.

James Watt and Martin Dickie to present new Channel 4 food show, Food Unwrapped.

The co-founders of BrewDog, Scotland’s largest craft brewery, are set to expose the mass-produced food and drink market through a new primetime Channel 4 television series. Food Unwrapped starts at 8.30pm on Monday September 10th with James Watt and Martin Dickie unearthing some of the surprising truths about the mass-produced food and drink consumed every day in Britain.

  • Taking the cameras behind the doors of factories worldwide, the presenters of Food Unwrapped meet food technicians, scientists, factory owners, growers and producers
  • On the journey to get their answers, they report back on food production methods from a variety of categories
  • Despite regular appearances on TV news items about the beer industry, alcohol legislation and often their own special edition beers such as a 55% ABV beer served in taxidermied squirrels, The End of History, this is the first time in front of the camera as presenters for the BrewDog founders shares in the business directly from the company’s website, raising £2.2m
  • The BrewDog alternative Queen’s Speech, aired on BrewDog.com and watched by thousands instead of the monarch’s own broadcast on BBC One, is just one example of the videos produced by the company, often to undermine the mass produced beers that dominate the UK market
  • The duo has been responsible for a number of ‘viral’ videos since setting up BrewDog with some second hand equipment in 2007

Quotations

James Watt, BrewDog co-founder and Food Unwrapped presenter commented:

“For too long the UK food and drink industry has been dominated by faceless international corporations built on a foundation of profit rather than passion. Food Unwrapped is a landmark for the craft beer revolution, as we continue to expose the mass-produced lagers that have dominated the UK beer scene in front of a national primetime television audience.”

James Watt continued:

“Food and drink is our passion and it is a fantastic opportunity for us to bring more information to people about what they are buying. Martin is like the Davina McCall of the craft beer scene, only with better legs.”

Attached Files

Archive

BrewDog launches bid to bring shuffleboard to the Olympics for Tokyo 2020, and opens official training ground, ShuffleDog 

BrewDog plans to recruit army of shuffleboard ‘Olympians’ at new bar, ‘ShuffleDog’.  Scottish craft brewery, BrewDog today launches its bid to have shuffleboard added as an Olympic sport for Tokyo 2020, as it opens the doors to the first ShuffleDog in Leeds. Located at Crispin Lofts, New York Road, Leeds, LS2 7PF, the new concept […]

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Anche i punk giocano in Borsa: la birreria scozzese BrewDog recluta un’armata di azionisti annunciando il suo progetto di crowdfunding record ‘Equity for Punks’

Gli amanti della birra artigianale possono ora comprare le azioni della stravagante birreria BrewDog nei bar di Firenze e Bologna.  Chi l’ha detto che ai punk non interessa giocare in borsa? La birreria scozzese BrewDog lancia oggi un appello per reclutare armate di fan italiani della birra artigianale per unirsi al suo progetto di crowdfunding […]

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