BrewDog

Background and contacts

About BrewDog

We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born.Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.

About The Digital Newsroom

The BrewDog Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. +44 (0)203 1379 270
e. brewdog@manifestlondon.co.uk

BrewDog

CAMRA cancels BrewDog’s bar at the Great British Beer Festival

Maverick Scottish brewery, BrewDog announced today that their contract to host a bar at The Great British Beer Festival has been cancelled. CAMRA, the campaigners for real ale, real pubs and consumer rights, sent BrewDog a letter of cancellation dated July 14th to announce the cancellation, the day before an ultimatum deadline was set by the real ale company.

The annual beer festival is renowned for serving cask only beers, but in May this year an agreement was made between BrewDog and CAMRA to have the Scottish brewery’s kegged beers on offer. According to BrewDog, after this decision was reached and deposits were paid, CAMRA backtracked and insisted BrewDog serve cask beer at the festival, citing the 30L kegs were too small and they must change their stock to 18 gallon casks. BrewDog co-founder James Watt was sent an ultimatum outlining the order and that they must accept by 12 noon on Friday 15th July or they would be cancelling their attendance. BrewDog complied to this demand only to be told CAMRA had already cancelled their attendance on Thursday July 14th, with no further discussion to be entered into.

  • BrewDog satisfied CAMRA and Ralph Warrington, Chair of the ‘Technical Advisory Group’, that their beers contained the demanded amount of yeast cells per ml
  • BrewDog’s kegged and bottled beers are only lightly filtered, unpasteurized and the bulk of the carbonationisation comes from CO2 created during the initial fermentation which occurs under pressure
  • Beers were still tested by a ‘onsite laboratory’ to confirm they contained the regulated cells
  • CAMRA informed the brewery that if the test was negative, they would ‘not be sold, then returned as ullage, not paid for and the bar cancelled’.

Download the full press release and high resolution images below.

Quotations

James Watt, co-founder of BrewDog commented:

“We agreed to work together with CAMRA, put past differences behind us, and try and introduce something new and exciting to the Great British Beer Festival so we are extremely shocked that CAMRA unceremoniously cancelled our attendance at the festival and also by the manner in which they acted.”

“We intended to take some amazing beers and do some very exciting new beer launches. We wanted to work with CAMRA after our past difficulties and try and breathe some new life into the GBBF to get more young people excited about great craft beer. They have once again snubbed creativity and impinged our passion. If they really did care about real ale, they would move out of the 70s and encourage new breweries looking to revitalise the craft beer scene.”

Attached Files

Archive

BrewDog launches bid to bring shuffleboard to the Olympics for Tokyo 2020, and opens official training ground, ShuffleDog 

BrewDog plans to recruit army of shuffleboard ‘Olympians’ at new bar, ‘ShuffleDog’.  Scottish craft brewery, BrewDog today launches its bid to have shuffleboard added as an Olympic sport for Tokyo 2020, as it opens the doors to the first ShuffleDog in Leeds. Located at Crispin Lofts, New York Road, Leeds, LS2 7PF, the new concept […]

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Anche i punk giocano in Borsa: la birreria scozzese BrewDog recluta un’armata di azionisti annunciando il suo progetto di crowdfunding record ‘Equity for Punks’

Gli amanti della birra artigianale possono ora comprare le azioni della stravagante birreria BrewDog nei bar di Firenze e Bologna.  Chi l’ha detto che ai punk non interessa giocare in borsa? La birreria scozzese BrewDog lancia oggi un appello per reclutare armate di fan italiani della birra artigianale per unirsi al suo progetto di crowdfunding […]

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