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The revolution WILL be televised: BrewDog cofounders to front craft beer TV show in US.
Six hour-long episodes of ‘BrewDogs’ will air this autumn on new US TV channel, Esquire Network.
The cofounders of Scottish craft brewery, BrewDog, will present a new TV show about the craft beer revolution, premiering in the US this September. James Watt and Martin Dickie are the subject of the eponymous BrewDogs, an hour-long show that will see the duo tour the United States with their anti-establishment craft beer message. The six-part series has been commissioned by NBCUniversal’s new Esquire Network and will make up part of the channels flagship offering.
The series debuts on Esquire Network in late September, with a UK air date yet to be confirmed.
The first season of BrewDogs will see:
- James and Martin travel across the United States, reporting on craft beer trends and scenes
- Team up with their US contemporaries to brew some bizarre beers with unconventional methods and ingredients
- Some of the beers brewed include the most caffeinated beer in the world, beer brewed on a fast-moving locomotive and the first real steam beer: a beer designed to be consumed as fog.
- Collaborations with some of the most acclaimed, and eccentric breweries in the US craft beer scene, including Stone, Anchor, Elysian, Deschutes, Victory and Oskar Blues.
QUOTES
James Watt, cofounder at BrewDog commented:
“We want everyone to be as passionate about beer as we are, and BrewDogs will help us to bring the craft beer revolution to an even bigger audience. This is a series about the life and soul of beer – not the insipid, shallow, advertising-led industry run by global megacorporations, but the passionate, crazy, awesome brewers that are constantly reinventing, innovating and smashing conventions. This may be a programme where the producers let Martin and I do anything that pops into our unhinged minds, but it’s also one we hope will inspire people to become craft beer converts,”
Martin Dickie, cofounder at BrewDog and copresenter of BrewDogs continued:
“In some ways it’s a homecoming. American craft beer is what inspired James and I to become brewers in the first place. These are our heroes, and we get to brew some of the most insane beers in the world with them. I’m not sure why anyone in their right mind would give us a TV show – we’re two badly dressed brewers from North-East Scotland – but now we’ve managed to convince someone it’s a good idea, we’re definitely going to make the most of it.”