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Turning Japanese: Scottish brewery continues global expansion with announcement of BrewDog Tokyo
BrewDog plans to open new bar in Tokyo as its international expansion continues thanks to fan investment.
The UK’s fastest growing food and drink brand* BrewDog, is continuing its global expansion with plans to open its first bar in Asia, after raising £4million through its crowd funding scheme ‘Equity for Punks’. BrewDog Tokyo, located in the Roppongi district of the city, will launch in March 2014.
- The brewery launched its twelfth UK bar last week in London’s Shepherd’s Bush, and plans to open at least five more bars in the next six months both at home and abroad.
- BrewDog Tokyo is the second international bar to be officially announced, following the launch of BrewDog Stockholm this summer.
- The brewery has also begun development on a new site in the Pinherios area of Sao Paulo which is due to launch early 2014.
- The brewery recently announced record growth for the fifth consecutive year and is on track to turnover £19million in 2013.
- BrewDog’s global expansion is in part funded by its crowdfunding scheme Equity for Punks.
- A third round of this revolutionary scheme launched in June this year and raised £1million in 24 hours as craft beer fans clamoured to invest. The brewery has received over £4million worth of investment through this round of the scheme, hitting its original target.
- Last month the brewery extended its initial target by £250,000 to keep up with demand.
- Shares are available at http://www.brewdog.com/equityforpunks
- More information on BrewDog Tokyo and the other BrewDog bars can be found at brewdog.com.
BrewDog co-founder James Watt commented:
“Launching bars outside of Europe is a huge step towards taking the craft beer revolution global. The craft beer scene has really blown up in some unexpected destinations in recent years and it’s amazing how people from around the world have taken to a small brewery from Aberdeen. Three years ago we never imagined we’d now be planning to open a bar in Tokyo or Sao Paulo, and it’s a testament to the passion and loyalty of our beer fans and Equity Punks.”
“The funds raised through Equity for Punks has given a huge boost to our expansion plans, allowing us to accelerate the development of awesome new sites all around the world. With over 12,000 Equity Punks now on board, the craft beer revolution has never looked stronger. BrewDog Tokyo is one of many huge global plans for the coming months, and it’s awesome that our loyal beer fans are at the heart of our success.”
The new Tokyo bar will boast 20 draught beer taps and showcase BrewDog’s core and limited edition ranges, as well as a rotating selection of craft beers from around the world. The décor will emulate the authentic BrewDog style, with fixtures and fittings being imported from the UK. In October, an unofficial BrewDog bar opened in Changzhou, South China prompting James Watt to draft an open letter to China.
“It will be a painstaking operation to ensure that our Tokyo bar delivers the authentic BrewDog experience, but we know the result will be awesome. The fake BrewDog in China was pretty bemusing, but there’s something that says ‘you’ve made it’ when a weird replica of your craft beer brand is peddling beers somewhere in the world’s biggest country. BrewDog Tokyo will be the real deal: 100% official BrewDog.”
*Named Fastest Growing Food and Drinks company in The Sunday Times Fast Track 100 2012