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Scottish brewery continues global expansion with launch of BrewDog Tokyo
BrewDog opens its third international bar in Japanese capital.
Scottish craft brewery, BrewDog is continuing its global expansion after launching its first bar in Asia, opening the doors to BrewDog Tokyo today. The new bar located in the Roppongi district of the city is the third international bar opened by the maverick brewery, bringing the total estate of bars to 15. A special keg of BrewDog beer was flown from Scotland to the Japanese capital, before it was delivered to the new bar in a Union Jack Mini as part of the grand opening.
- The 120 capacity venue will host 20 beer taps showcasing the BrewDog range as well as guest beers from around the world including Mikkeller, 8-Wired, Yeastie Boys, Minoh, and Shiga Kogen. Launching with a bar menu of cheese and meat platters, the team intend to develop a full beer-matched tasting menu.
- The Roppongi, or ‘Six Trees’ area of Tokyo is known for its vibrant nightlife, and attracts crowds of locals and tourists.
- The décor of BrewDog Tokyo will emulate the signature style of the brewery’s other bars, and fixtures and fittings have been imported from the UK to ensure drinkers receive an authentic BrewDog experience.
- Previously known as the Cavern Club and used as a gig venue for a tribute band of The Beatles, the new BrewDog bar will continue the venue’s illustrious musical history with regular live gigs and music events. The bar will host regular beer schools and bottle clubs, giving craft beer fans a chance to learn more about beer tasting.
- BrewDog Tokyo is the third international bar to be opened by the brewery, having launched a bar in São Paulo at the end of January this year, and Stockholm in June 2013. The brewery now has 12 bars in the UK, most recently launching its third London site in Shepherd’s Bush.
- BrewDog plans to open at least six new sites in the next six months, including a new bar in Sheffield later this month. The brewery was also recently granted licences for sites in Cardiff and Liverpool.
- BrewDog recently announced record growth for the fifth consecutive year, turning over £17m last year.
- More information on BrewDog Tokyo and the other BrewDog bars can be found at brewdog.com.
James Watt, co-founder of BrewDog commented:
“BrewDog Tokyo is a ninja attack on the mainstream beer market in Japan. Our beer has proved hugely popular in Japan so opening a bar in the capital was a no-brainer. The craft beer scene in Japan is booming, with loads of awesome new breweries popping up and we knew we had to be a part of it.”
“Launching our first bar in Asia is a huge deal for us, and a big step towards taking the craft beer revolution truly global.” continued James.
James Watt continued:
“It has been a painstaking operation to ensure that the new Tokyo bar delivers an authentic BrewDog experience and the finished result looks incredible. We’ve shipped chesterfield sofas and ex-cinema seats from the UK, to combine with locally sourced elements to make it a truly unique space. Roppongi is one of the most exciting districts in the world, and we’re psyched to set up a BrewDog home there.”
James Watt commented:
“The craft beer revolution has never been stronger and the thirst for great beer is growing by the day. We’ve now got a fleet of fifteen awesome bars around the globe with plans to open many more soon. With bars in Europe, South America and now Asia, the world is our oyster. Who knows where we will pop up next?”
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The full press release and imagery are available for download below.