BrewDog plans to recruit army of shuffleboard ‘Olympians’ at new bar, ‘ShuffleDog’. Scottish craft brewery, BrewDog today launches its bid to have shuffleboard added as an Olympic sport for Tokyo 2020, as it opens the doors to the first ShuffleDog in Leeds. Located at Crispin Lofts, New York Road, Leeds, LS2 7PF, the new concept […]
BrewDog marks official opening of new Edinburgh bar with tattoo offer
BrewDog, Scotland’s largest independent brewery will today officially open the doors to a craft beer bar in Edinburgh’s Cowgate, following the growing success of its debut bar, BrewDog Aberdeen, which opened last year. The location of the new venue was crowd-sourced by craft beer fans following an appeal on the BrewDog website for enthusiasts to help find potential locations in their home towns. To celebrate the opening and its further expansion plans BrewDog will offer a lifetime 20 percent discount at BrewDog Edinburgh for patrons bearing a BrewDog tattoo.
- BrewDog Edinburgh is situated at 143 Cowgate, on the premises of a disused ‘Chasers’ bar
- There will be a 20 percent discount for drinkers that reveal a permanent tattoo of the BrewDog name or logo. A lifetime offer, the discount will apply to a limit of three drinks per visit for fans.
- The building has been stripped out and transformed into an industrial and contemporary space, with a reclaimed brick bar that puts the beer at the centre of attention
- Alongside BrewDog beers, the bar will offer a range of rare beers from around the world
- By the end of 2011, BrewDog hopes to have a bar in at least five different UK cities.
Download the full press release and high resolution images below.
James Watt, co-founder of BrewDog commented:
“We see BrewDog Edinburgh adding to the city’s already burgeoning craft beer scene and making Edinburgh one of the best craft beer destinations in Europe.”
“Unlike the corporate, mainstream giants in the beer world, our customers play a direct role in the development and success of our business. They have helped create new beers, chosen the destination of our new bar and even had the opportunity to buy shares in the company. BrewDog Edinburgh is as much an achievement of the craft beer revolution as it is of BrewDog.” James continued.
Photos courtesy of Sam Stevens Photography