BrewDog

Background and contacts

About BrewDog

We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born.Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.

About The Digital Newsroom

The BrewDog Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. +44 (0)203 1379 270
e. brewdog@manifestlondon.co.uk

BrewDog

Direct Action: BrewDog ‘changes the rules’ of distribution to support smaller customers

BrewDog launch new online delivery service to bring craft beer revolution to smaller outlets in London

BrewDog has today ‘torn up the rule book’ of beer distribution in a unique bid to help smaller bars and restaurants offer a broader range of craft beer to their customers. In a comprehensive rethink of mainstream distribution models, BrewDog intends to ‘save the capital from mediocre beer’ with its ‘London Direct’ system that allows customers to make smaller batch orders, 24-hours a day to suit their scale, customer demand and cellar space.

Using BrewDog’s new London Direct online delivery service, outlets can access the full BrewDog range, alongside other rare and artisanal craft beers, with much smaller minimum orders. Delivery is free to any location within the M25 and orders are made through a simple online interface that reduces the time lag between making the order and receiving beer. This greater flexibility and availability for smaller vendors is designed to offer a low-risk opportunity for publicans to join the craft beer revolution.

  • The full BrewDog range will be available in keg and bottle including all limited release beers.
  • BrewDog will also supply a range of Mikkeller beers having agreed exclusive UK distribution rights with the Danish brewery.
  • Orders can be made online 24 hours a day.
  • Delivery is free to all London postcodes within the M25.
  • London has seen a surge in craft beer, with almost 35 local craft beer breweries in the capital.
  • Specialist pubs and even Michelin star restaurants in London have added craft beer to their menu.

James Hickson, BrewDog’s resident craft beer baron commented:

“London Direct will help the craft beer revolution take over London one beer at a time. Up until now our minimum order has had to be a pallet which limited the opportunity for smaller retailers to offer an awesome range of our beers to their customers – London Direct smashes that convention”

“Our 24-hour online ordering service means pubs, bars and restaurants will be able to get their paws on our beers faster too, which means if you find yourself out of Punk IPA at the end of a busy Saturday, you can order there and then – no leaving voicemails for your rep or casting a carrier pigeon into the night.”

James continued:

“We want everyone to be as passionate about beer as we are, so we are always looking to smash any barriers keeping publicans from giving their customers a craft beer selection. We especially don’t want any outlet to be excluded from serving great beer because of their size. We know as well as anyone the value and importance of the little guys in keeping things interesting.”

Attached Files

Archive

BrewDog launches bid to bring shuffleboard to the Olympics for Tokyo 2020, and opens official training ground, ShuffleDog 

BrewDog plans to recruit army of shuffleboard ‘Olympians’ at new bar, ‘ShuffleDog’.  Scottish craft brewery, BrewDog today launches its bid to have shuffleboard added as an Olympic sport for Tokyo 2020, as it opens the doors to the first ShuffleDog in Leeds. Located at Crispin Lofts, New York Road, Leeds, LS2 7PF, the new concept […]

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Anche i punk giocano in Borsa: la birreria scozzese BrewDog recluta un’armata di azionisti annunciando il suo progetto di crowdfunding record ‘Equity for Punks’

Gli amanti della birra artigianale possono ora comprare le azioni della stravagante birreria BrewDog nei bar di Firenze e Bologna.  Chi l’ha detto che ai punk non interessa giocare in borsa? La birreria scozzese BrewDog lancia oggi un appello per reclutare armate di fan italiani della birra artigianale per unirsi al suo progetto di crowdfunding […]

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