BrewDog

Background and contacts

About BrewDog

We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born.Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.

About The Digital Newsroom

The BrewDog Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. +44 (0)203 1379 270
e. brewdog@manifestlondon.co.uk

BrewDog

BrewDog hits out at CAMRA with ‘alternative’ beer festivals

Scotland’s largest independent brewery, BrewDog has again hit out at the Campaign for Real Ale (CAMRA), criticising its real ale festivals and establishing competing, alternative events at its bars in Aberdeen and Edinburgh. Designed to coincide with the Aberdeen Beer Festival (9 – 11 June) and the Scottish Real Ale Festival (16 – 18 June), BrewDog’s alternative events will deliberately compete for the attention of beer drinkers and aim to celebrate creativity in brewing often criticised by CAMRA.

  • The event will combine live music, food and beer pairing and beer tasting sessions
  • The manifesto for the events is no cask ale, no Tennent’s beer, no bagpipes, no morris dancing and no French
  • BrewDog will be producing special edition beers to celebrate the occassion
  • The world’s most alcoholic beer, Sink the Bismarck, will be available at the events as well as the debut appearance of the alcohol-free Virgin Nanny in a  State cocktail

Download the full press release and high resolution images below

 

Quotations

James Watt, co-founder of BrewDog commented:

“Beer drinkers now have a choice during the beer festival season – they can spend their days drinking warm, flat, boring ale with leather-waistcoated, pot-bellied Frenchmen or they can attend a genuine celebration of creative brewing at BrewDog Aberdeen. Our passion is beer, and we would love CAMRA to organise an event that wasn’t stuffy, boring or misguided, but they never do, so we decided to take matters into our own hands.”

He continued:

“CAMRA doesn’t celebrate beer; it celebrates itself. CAMRA events snub creativity, impinge passion, and frown on newcomers. If they really cared about real ale, they would support creativity and the breweries looking to breathe new life into it. The only thing the alternative beer festival snubs is this closed, incoherent and stubborn approach to beer drinking. We can’t promise thousands of detailed photocopied itineraries and dubious, grey-bearded ale aficionados, but what we can promise is a great event with craft beer at its heart.”

Attached Files

Archive

BrewDog launches bid to bring shuffleboard to the Olympics for Tokyo 2020, and opens official training ground, ShuffleDog 

BrewDog plans to recruit army of shuffleboard ‘Olympians’ at new bar, ‘ShuffleDog’.  Scottish craft brewery, BrewDog today launches its bid to have shuffleboard added as an Olympic sport for Tokyo 2020, as it opens the doors to the first ShuffleDog in Leeds. Located at Crispin Lofts, New York Road, Leeds, LS2 7PF, the new concept […]

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Anche i punk giocano in Borsa: la birreria scozzese BrewDog recluta un’armata di azionisti annunciando il suo progetto di crowdfunding record ‘Equity for Punks’

Gli amanti della birra artigianale possono ora comprare le azioni della stravagante birreria BrewDog nei bar di Firenze e Bologna.  Chi l’ha detto che ai punk non interessa giocare in borsa? La birreria scozzese BrewDog lancia oggi un appello per reclutare armate di fan italiani della birra artigianale per unirsi al suo progetto di crowdfunding […]

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