BrewDog plans to recruit army of shuffleboard ‘Olympians’ at new bar, ‘ShuffleDog’. Scottish craft brewery, BrewDog today launches its bid to have shuffleboard added as an Olympic sport for Tokyo 2020, as it opens the doors to the first ShuffleDog in Leeds. Located at Crispin Lofts, New York Road, Leeds, LS2 7PF, the new concept […]
BrewDog dwarf protest brings an end to 300-year-old pub legislation.
BrewDog, Scotland’s largest independent brewery is celebrating a landmark change to licensing laws in the UK, following its innovative lobbying of the government late last year. Science minister David Willets confirmed today that the coalition government will shake the dust from 300-year-old measures laws, tearing up rules that were the subject of BrewDog’s world’s smallest protest in November 2009. A new two-thirds of a pint, or ‘schooner’ measure will soon be available – which BrewDog believes is perfectly suited to higher alcohol beers such as it’s flagship 6% ABV Punk IPA.
- BrewDog hired a dwarf to protest at Parliament Square
- The protest supported the introduction of a two thirds of a pint measure in UK bars
- Today it was announced that the ban on the measure will be lifted after BrewDog held the world’s smallest protest
- Draught beers were only legally served in third, half and full pint measures
- These new measure will encourage responsible drinking
- The National Weights and Measures Laboratory (NWML) recommended the introduction of the measure alongside BrewDog
- BrewDog believes the measure is ‘the perfect size’ for artisanal craft ales
Download the full press release and high resolution images below.
Photo @ paulclarke.com