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Craft course: BrewDog launches “Beer School” in Newcastle
Maverick Scottish brewery gives students crash course in beer tasting and brewing
Scotland’s largest independent brewery, BrewDog, is today launching its inaugural beer school session at its Newcastle bar on Dean Street.
Freshers from Newcastle University will be taking part in the short course that aims to educate young people about the process of brewing beer, expose them to career opportunities in the fast growing craft beer industry and cultivate a responsible approach to the consumption of alcohol.
The beer school session begins at 3pm and will be led by BrewDog Newcastle Manager, Helen Davison.
Participating students will learn:
- What goes into real beer: a step-by-step guide to the brewing process
- How to taste beer: identifying different ingredients in beer
- How to recognise different beer styles: know the difference between your IPA and your lager
- Matching beer and cheese: does a stout go with Stilton?
- Why craft beer represents the future of beer making
The beer school session will also cater to those students interested in pursuing a career in beer making.
Topics covered include:
- How to get into homebrewing
- Managing casual bar work during university study
- Entering the brewing industry
- Case studies from current BrewDog Newcastle staff
Helen Davison, Manager at BrewDog Newcastle said:
“It’s a shame that many young people in Britain are woefully undereducated about beer and alcohol, and this definitely has a part to play in the alcohol abuse we see amongst young people, especially students. What we hope to do with this beer school is to get students to fall in love with good beer, not the massively watered down version mainstream brands have forced down their throats through advertising.”
“For many new students in Newcastle, this will be the first time they’ll be able to drink without parental supervision and we want to make sure they are approaching this freedom with a sense of responsibility and an appreciation for the various styles of beer and the many ways the beautiful drink can be enjoyed. We hope the beer school inspires a new crop of craft beer enthusiasts, home brewers and future beer entrepreneurs.”
BrewDog is Britain’s fastest growing food and drinks brand. In June 2013, it launched the third instalment of its Equity for Punks scheme, aiming to raise £4 million by making 42,000 shares available to anyone to buy online at £95 each, ignoring traditional methods of funding to support its continued rapid growth. Unlike many crowdfunding programmes that simply look to raise donations in return for fringe benefits, BrewDog is offering equity in its business. The cofounders of the brewery, James Watt and Martin Dickie, renowned for brewing bold and creative beers, plan to use the funds raised to further expand the new brewery, the burgeoning bar division and a new series of bottle shops across the UK. In just two months, BrewDog raised £3 million, and is well on track to reach the target before the January 2014 deadline.
Shares in BrewDog are available to buy on http://www.brewdog.com/equityforpunks-buy-shares
The full press release is available for download below.