BrewDog

Background and contacts

About BrewDog

We were bored of the industrially brewed lagers and stuffy ales that dominate the UK market. We decided the best way to fix this undesirable predicament was to brew our own beers. Consequently in April 2007 BrewDog was born.Both only 24 at the time, we leased a building, got some scary bank loans, spent all our money on stainless steel and started making some hardcore beers.

About The Digital Newsroom

The BrewDog Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Alex Myers & Ali Maynard
Manifest London
t. +44 (0)203 1379 270
e. brewdog@manifestlondon.co.uk

BrewDog

BrewDog Backs UK Minimum Alcohol Pricing

BrewDog, Scotland’s largest independent brewery supports the proposed minimum price of 45p on a unit of alcohol.

In a statement released on the BrewDog website, co-founder James Watt stated that the proposed minimum pricing reflected the changing dynamic of beer purchasing in the UK, with an increasing level of consumers looking for a more premium beer experience at home, rather than in a busy bar environment. He also stated that the proposed changes will not affect craft brewers pricing:

“The new minimum price of £0.50 per unit for Scotland and the proposed £0.45 a unit for the rest of the UK will not affect any craft brewers pricing (Punk IPA currently retails in the off trade for around £0.90 per unit equivalent). The proposals will mean that the multi-national corporate hammerheads no longer allowed to discount their liquid cardboard to embarrassingly pathetic levels it will act to level the playing field in the off trade. Craft brewers can’t, and shouldn’t, discount their beers and sustain losses. With less of a price differential now in the off trade between industrial and craft beer it will be far easier for the consumer to trade up to awesome craft brews.”

In response to last November’s report by Alcohol Concern which showed that children think cheap alcohol is to blame for drunkenness amongst young people, James also said this.

“The report makes for sobering reading, but sadly wouldn’t surprise many. This government has been far too slow to implement a minimum unit price in England and Wales. BrewDog supported the Scottish government’s 50p minimum unit price back and May and we are calling for England and Wales to follow suit. As a nation, we need to re-evaluate our relationship with alcohol; it should scare us that children are saying it’s more cost-effective to get drunk than to go to the cinema, but the most shocking part is the ‘drinking to get drunk’ statement – people should be drinking to enjoy the taste and quality, it’s obvious we need to give children proper alcohol education if this is what we’re teaching them.  A minimum unit price will go a along way in tackling the ‘stack them high, sell them cheap’ model employed by mainstream drinks businesses.”

To read James Watt’s full response to to the proposed minimum price of 45p on a unit of alcohol, please visit the BrewDog website: http://www.brewdog.com/blog-article/brewdog-backs-minimum-pricing 

Attached Files

Archive

BrewDog launches bid to bring shuffleboard to the Olympics for Tokyo 2020, and opens official training ground, ShuffleDog 

BrewDog plans to recruit army of shuffleboard ‘Olympians’ at new bar, ‘ShuffleDog’.  Scottish craft brewery, BrewDog today launches its bid to have shuffleboard added as an Olympic sport for Tokyo 2020, as it opens the doors to the first ShuffleDog in Leeds. Located at Crispin Lofts, New York Road, Leeds, LS2 7PF, the new concept […]

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Anche i punk giocano in Borsa: la birreria scozzese BrewDog recluta un’armata di azionisti annunciando il suo progetto di crowdfunding record ‘Equity for Punks’

Gli amanti della birra artigianale possono ora comprare le azioni della stravagante birreria BrewDog nei bar di Firenze e Bologna.  Chi l’ha detto che ai punk non interessa giocare in borsa? La birreria scozzese BrewDog lancia oggi un appello per reclutare armate di fan italiani della birra artigianale per unirsi al suo progetto di crowdfunding […]

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