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BrewDog Backs UK Minimum Alcohol Pricing
BrewDog, Scotland’s largest independent brewery supports the proposed minimum price of 45p on a unit of alcohol.
In a statement released on the BrewDog website, co-founder James Watt stated that the proposed minimum pricing reflected the changing dynamic of beer purchasing in the UK, with an increasing level of consumers looking for a more premium beer experience at home, rather than in a busy bar environment. He also stated that the proposed changes will not affect craft brewers pricing:
“The new minimum price of £0.50 per unit for Scotland and the proposed £0.45 a unit for the rest of the UK will not affect any craft brewers pricing (Punk IPA currently retails in the off trade for around £0.90 per unit equivalent). The proposals will mean that the multi-national corporate hammerheads no longer allowed to discount their liquid cardboard to embarrassingly pathetic levels it will act to level the playing field in the off trade. Craft brewers can’t, and shouldn’t, discount their beers and sustain losses. With less of a price differential now in the off trade between industrial and craft beer it will be far easier for the consumer to trade up to awesome craft brews.”
In response to last November’s report by Alcohol Concern which showed that children think cheap alcohol is to blame for drunkenness amongst young people, James also said this.
“The report makes for sobering reading, but sadly wouldn’t surprise many. This government has been far too slow to implement a minimum unit price in England and Wales. BrewDog supported the Scottish government’s 50p minimum unit price back and May and we are calling for England and Wales to follow suit. As a nation, we need to re-evaluate our relationship with alcohol; it should scare us that children are saying it’s more cost-effective to get drunk than to go to the cinema, but the most shocking part is the ‘drinking to get drunk’ statement – people should be drinking to enjoy the taste and quality, it’s obvious we need to give children proper alcohol education if this is what we’re teaching them. A minimum unit price will go a along way in tackling the ‘stack them high, sell them cheap’ model employed by mainstream drinks businesses.”
To read James Watt’s full response to to the proposed minimum price of 45p on a unit of alcohol, please visit the BrewDog website: http://www.brewdog.com/blog-article/brewdog-backs-minimum-pricing