BrewDog plans to recruit army of shuffleboard ‘Olympians’ at new bar, ‘ShuffleDog’. Scottish craft brewery, BrewDog today launches its bid to have shuffleboard added as an Olympic sport for Tokyo 2020, as it opens the doors to the first ShuffleDog in Leeds. Located at Crispin Lofts, New York Road, Leeds, LS2 7PF, the new concept […]
Free F***king Speech: BrewDog responds to ASA ruling
BrewDog cofounder James Watt has responded defiantly to the ASA ruling today, against the language used on the craft brewery’s website:
“We removed the statement from the site because we needed to make room to talk about our Equity for Punks offer. We’ll be putting it back up once the share offer is over. We have thousands of craft beer fans who have invested in what we do and how we do it – they are the people we listen to – not the killjoy, self-important pen pushers at the ASA in their Burton suits. Those mother fuckers don’t have any jurisdiction over us anyway.”
BrewDog’s passionate community includes 10,000 craft beer fans who have actively invested through the brand’s pioneering Equity for Punks crowd funding scheme, where anyone can buy a share in the business for £95. These fans have already reacted angrily to the ASA ruling on social media, even tweeting the ASA directly using hashtags such as #KissMyASA and #MotherFucker.
This isn’t the first time BrewDog have been embroiled in controversy, having embarked on an unprecedented attack on Diageo last year when the drinks giant wrongly stripped the craft brewery of an industry award. BrewDog’s vocal community turned that into a global trend on Twitter, forcing an unreserved public apology from Diageo.