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Blippar creates world’s first augmented reality passport to entertain and inform travellers
British passport brought to life with 3D augmented reality plane, common foreign phrases and a game to keep the kids entertained
Blippar, the leading mobile visual discovery and augmented reality app, has created the world’s first augmented reality passport to keep the kids entertained and reduce stress for parents when travelling abroad.
Using the popular Blippar app, any iOS or Android device can be used to ‘blipp’ the front cover of their British passport. Once blipped, travellers will see a 3D plane take off from the passport – when tapped, they can navigate to a series of holiday-inspired games, packing checklist and common phrases to keep the kids entertained in the departure lounge and prepare the whole family for their holiday abroad.
‘Blippable’ passport features:
- An 3D animated plane that reveals itself from the passport cover when ‘blipped’.
- A selection of common phrases with phonetic pronunciations in Spanish, French, Italian and Croatian for all family members to brush up on their language skills before take-off.
- Link to a hassle-free holiday inspired game easy to play on the go.
Jess Butcher, CMO of Blippar commented:
“With 14 million UK holidaymakers expected to go abroad this summer, we wanted to create something fun, informative and engaging that any person travelling abroad could use. Kids often get bored at the airport and we wanted parents to be able to concentrate on enjoying their holidays and having fun with their kids instead of being stressed out. By Blipping the front cover of their passport travellers can access a truly interactive travel experience.”
Download the full press release and high resolution images below.