Background and contacts

About Blippar

Blippar™ is the first image-recognition phone app aimed at bringing to life real-world newspapers, magazines, products and posters with exciting augmented reality experiences and instantaneous content. The company launched in the UK in the Summer of 2011 and will be expanding globally throughout 2012.

About The Digital Newsroom

The Blippar Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Ali Maynard & Cat Meffan
Manifest London
t. +44 (0)203 1379 270


Blippar creates world’s first augmented reality passport to entertain and inform travellers

British passport brought to life with 3D augmented reality plane, common foreign phrases and a game to keep the kids entertained

Blippar, the leading mobile visual discovery and augmented reality app, has created the world’s first augmented reality passport to keep the kids entertained and reduce stress for parents when travelling abroad.

Using the popular Blippar app, any iOS or Android device can be used to ‘blipp’ the front cover of their British passport. Once blipped, travellers will see a 3D plane take off from the passport – when tapped, they can navigate to a series of holiday-inspired games, packing checklist and common phrases to keep the kids entertained in the departure lounge and prepare the whole family for their holiday abroad.

‘Blippable’ passport features:

  • An 3D animated plane that reveals itself from the passport cover when ‘blipped’.
  • A selection of common phrases with phonetic pronunciations in Spanish, French, Italian and Croatian for all family members to brush up on their language skills before take-off.
  • Link to a hassle-free holiday inspired game easy to play on the go.

Jess Butcher, CMO of Blippar commented:

“With 14 million UK holidaymakers expected to go abroad this summer, we wanted to create something fun, informative and engaging that any person travelling abroad could use. Kids often get bored at the airport and we wanted parents to be able to concentrate on enjoying their holidays and having fun with their kids instead of being stressed out. By Blipping the front cover of their passport travellers can access a truly interactive travel experience.”

Download the full press release and high resolution images below.

Attached Files


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DIY Augmented Reality: Blippar empowers publishers to build augmented reality experiences with new self-service tool

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Blippar updates app to make augmented reality experience more social via integration with Facebook and Twitter

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