Background and contacts

About Blippar

Blippar™ is the first image-recognition phone app aimed at bringing to life real-world newspapers, magazines, products and posters with exciting augmented reality experiences and instantaneous content. The company launched in the UK in the Summer of 2011 and will be expanding globally throughout 2012.

About The Digital Newsroom

The Blippar Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Ali Maynard & Cat Meffan
Manifest London
t. +44 (0)203 1379 270


DIY Augmented Reality: Blippar empowers publishers to build augmented reality experiences with new self-service tool

Blippar, the leading mobile image-recognition and interactive mobile platform for publishers, brands and advertisers, today announced the launch of Blippbuilder at the 39th FIPP World Magazine Congress. This revolutionary self-service, augmented reality creation platform for publishers will enable the instantaneous conversion of any editorial material – images or pages – into interactive digital experiences. Additionally, it will add a new dimension of engagement to paid advertising, thus building out a more robust revenue stream and providing added value to readers.

Blippbuilder’s simple drag-and-drop interface, powered by Blippar’s industry leading technology, will allow publishers to bring their magazines and newspapers to life in three simple steps – just upload an image, activate the content and publish. The launch of this tool will offer readers “blippable” experiences from cover to cover by complementing the existing campaigns that Blippar has created for brands and retailers that advertise in print publications.

As publishers and media owners continue to explore new ways to innovate in an increasingly digital age, Blippbuilder allows for the seamless integration of the physical and digital worlds by adding compelling, interactive digital content on top of static images and text, thereby delivering experiences that will ‘wow’ readers and drive increased interaction, responses and revenue, Blippbuilder also gives publishers access to an analytical dashboard with data designed to easily track and measure the success of each editorial and advertising campaign.

Blippbuilder’s  features include:

  • Peel-away functionality for off-the-page interactive experiences
  • Virtual photobooth – ie. in-app image capturing and photo sharing fun
  • Social media integration across all major social networks
  • M-commerce optimization – ie. blipp-to-buy solutions
  • Real time polling and voting
  • Data capturing and other subscription recruitment campaigns.

Blippar is fully committed to supporting publishers and media owners by providing cutting-edge image recognition technology in tandem with best practices and advice for creating successful augmented reality campaigns. With more than three million users worldwide, Blippar has set the standard for high quality augmented reality content, and by sharing expertise with publishers, Blippar seeks to maximize reader engagement and reinforce dedication to the end user experience.

Ambarish Mitra, CEO and Co-Founder of Blippar said:

“Since publishers know their readers better than anyone else, we believe it is important to place Blippbuilder directly in their hands. The addition of augmented reality to the print media landscape is a natural evolution of the industry. We’re proud to play a founding role in merging the print and digital worlds to create a sustainable option for publishers worldwide.”

To use Blippar, readers simply download the Blippar app on their iOS, Android or Blackberry devices, open the app then hold their device over the blippable image on the print page to bring the page to life and unlock exclusive content.

Publishers who are interested in access to Blippbuilder can sign up at

Attached Files


Blippar & Your Gym flex their muscles via augmented reality gym membership card

Blippable gym card injects motivation into flagging workouts via interactive content Your Gym and Blippar are motivating gym-goers via an innovative augmented reality membership card. Forward thinking and customer focused, Your Gym always looks to embrace new technologies and recognised there were new opportunities in the digital age to motivate gym-goers in a more creative […]

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Blippar updates app to make augmented reality experience more social via integration with Facebook and Twitter

More than 3M Blippar users on Android, iOS, and BlackBerry will also benefit from a more intuitive user interface, a comprehensive in-app catalogue, and enhanced backend technology Blippar, the leading image-recognition platform for brands, advertisers and publishers, today launched an updated version of their app, Blippar 1.5, incorporating a host of new features. Available for […]

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Blippar teams up with the Daily Mirror for Kellogg’s for the ‘Give a Child a Breakfast’ campaign

Leading visual discovery and augmented reality app, Blippar, has today announced its involvement in the Give a Child a Breakfast campaign, which aims to donate 2 million breakfasts to children. The campaign has been set up by breakfast cereal company Kellogg’s. By downloading Blippar’s app to their smartphone (iOS, Android, BlackBerry Z10), Daily Mirror readers […]

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