Background and contacts

About Blippar

Blippar™ is the first image-recognition phone app aimed at bringing to life real-world newspapers, magazines, products and posters with exciting augmented reality experiences and instantaneous content. The company launched in the UK in the Summer of 2011 and will be expanding globally throughout 2012.

About The Digital Newsroom

The Blippar Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Ali Maynard & Cat Meffan
Manifest London
t. +44 (0)203 1379 270


Blippar supports ShortList’s retro gaming special edition with world first ‘playable’ cover.

Tomorrow will see pioneering Blippar technology turn ShortList into the first ever, ‘playable’ magazine – with retro Chuckie Egg interactivity instantly blippable off the cover.

Blippar has turned ShortList magazine into the world’s first interactive game magazine cover using visual discovery and augmented reality. Not content with just having an interactive cover, the partnership sees additional interactive content embedded throughout the magazine.

Top features in the magazine include:

  • 20 greatest retro games feature, which readers can scan for free gaming apps allowing them to play the likes of Space Invaders and Outrun on their mobile devices.
  • 2013 new games preview, which readers can scan for exclusive trailers for GTA V, Tomb Raider and more.
  • Assassins Creed 3 feature, in which people can photograph themselves in the assassin’s hood.
  • Renowned street artist Nick Gentry, who paints on old gaming discs, produced an exclusive painting for this issue worth thousands. Readers can scan the page to view a video of Nick creating the piece, and can also enter a draw to win the painting.
  • The Playlist features an exclusive outtake from Alan Partridge’s new dvd, and an exclusive video of Ian Rankin reading the first chapter of his new book.
  • An exclusive shoot with Ricky Hatton ahead of his return to the ring will give readers a chance to spar with Hatton.

Jess Butcher, CMO of Blippar commented:

“We are so excited about this partnership – not only does it add new dimensions to the world of print media, but it’s never been done before. This is taking mobile visual discovery to a whole new level and will become a new way for print media to take back some of the readership that they have lost through the growth of the internet.”

Martin Robinson, Editor of ShortList commented:

“We’d been planning a gaming special for ShortList which celebrated retro games as well as new releases, and thought it would make for an exciting magazine first if people could somehow ‘play’ our cover. Having seen Blippar’s work with sister title Stylist’s Olympic edition and recent Estée Lauder and Bailey’s cover wraps and ShortList’s Skyfall interactive commercial cover wrap, ShortList decided to partner with Blippar to achieve the world’s first playable gaming cover.”

Martin Robinson, continued:

“In consultation with Blippar, ShortList have chosen to feature the 80s platform game classic Chuckie Egg on the cover, which readers can Blipp to then play the game instantly on their phones and tablets exactly as it appears on the issue. ShortList has excelled itself in making the entire issue interactive, with every story – gaming or non-gaming – having some kind of Blippable content.”

Attached Files


Blippar & Your Gym flex their muscles via augmented reality gym membership card

Blippable gym card injects motivation into flagging workouts via interactive content Your Gym and Blippar are motivating gym-goers via an innovative augmented reality membership card. Forward thinking and customer focused, Your Gym always looks to embrace new technologies and recognised there were new opportunities in the digital age to motivate gym-goers in a more creative […]

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DIY Augmented Reality: Blippar empowers publishers to build augmented reality experiences with new self-service tool

Blippar, the leading mobile image-recognition and interactive mobile platform for publishers, brands and advertisers, today announced the launch of Blippbuilder at the 39th FIPP World Magazine Congress. This revolutionary self-service, augmented reality creation platform for publishers will enable the instantaneous conversion of any editorial material – images or pages – into interactive digital experiences. Additionally, […]

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Blippar updates app to make augmented reality experience more social via integration with Facebook and Twitter

More than 3M Blippar users on Android, iOS, and BlackBerry will also benefit from a more intuitive user interface, a comprehensive in-app catalogue, and enhanced backend technology Blippar, the leading image-recognition platform for brands, advertisers and publishers, today launched an updated version of their app, Blippar 1.5, incorporating a host of new features. Available for […]

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