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Blippar celebrates second birthday, three million users and blipps on every corner from Downing Street to Outer Mongolia
Fast growing visual discovery and augmented reality app racks up 18.5 million blipps in just two years.
Blippar, the leading mobile visual discovery and augmented reality app, has today announced it has reached three million users worldwide and 18.5 million blipps (user interactions) since its launch in the summer of 2011. To celebrate the second anniversary – and a milestone that has coincided with Blipps appearing on every UK street corner as part of the nationwide Art Everywhere project – the business is providing an illuminating insight into the richness of its data, revealing user interactions as far afield as Outer Mongolia, in the US Senate House and at No. 10 Downing Street.
Founded in London in 2011, Blippar has acquired its single-app audience of 3 million users via direct campaign work with over 750 world-leading brands and publishers across the globe, including Coca Cola, L’Oreal, Conde Nast, Nestle, The Independent, The Daily Mail, Pepsi, Argos, Unilever and Jaguar.
The global success of Blippar’s engaging brand and media campaigns has fuelled the young company’s rapid growth, enabling a New York office to be opened in 2012 and resulting in an invitation from Prince Harry and David Cameron to join them at a showcase of the ‘Best of British’ US imports earlier this year in New York. At present, Blippar employs over 40 staff across the two offices.
This month, to coincide with the anniversary, tens of thousands of UK street corners have been made blippable due to Blippar’s involvement with Art Everywhere, a campaign that sees the UK’s streets turned into the world’s largest free art exhibition. Every member of the public that interacts with an art poster is mappable in real-time to each site enabling the tracking of which pieces are generating the most interactive interest. The data implications for ROI on media-spend have not been lost on traditional ATL marketers and media owners and encouraged Blippar to delve a little deeper into their data, uncovering a few intriguing possibilities and questions, such as:
- Bieber-fever has hit as far afield as Outer Mongolia!
- David Cameron may be a non-patriotic Heinz Ketchup lover?
- The US senate’s preferred brand of beer may well be Budweiser…
Blippar’s CEO Ambarish Mitra commented:
“We’ve had a remarkable two year journey. It’s amazing how an idea that started one afternoon in a pub has grown into a company that can boast some of the world’s biggest and best known brands as clients.
We’ve always championed the democratisation of technology and finding easy ways for digital to enhance the physical reality. There’s still much to do but as you can see from some of the weird and wonderful places where blipps have been recorded, progress to date has been impressive.”
“We are seeing rising consumer awareness around augmented reality. Smartphone penetration has never been higher and is becoming the day-to-day link between the physical and digital world. Blippar is at the very forefront of this cultural shift and hugely excited about what the future holds for ‘blipping’”
For more information on Blippar’s involvement with Art Everywhere, click here
You can view images and download the full press release below