Blippable gym card injects motivation into flagging workouts via interactive content Your Gym and Blippar are motivating gym-goers via an innovative augmented reality membership card. Forward thinking and customer focused, Your Gym always looks to embrace new technologies and recognised there were new opportunities in the digital age to motivate gym-goers in a more creative […]
Blippar teams up with the Daily Mirror for Kellogg’s for the ‘Give a Child a Breakfast’ campaign
Leading visual discovery and augmented reality app, Blippar, has today announced its involvement in the Give a Child a Breakfast campaign, which aims to donate 2 million breakfasts to children.
The campaign has been set up by breakfast cereal company Kellogg’s.
By downloading Blippar’s app to their smartphone (iOS, Android, BlackBerry Z10), Daily Mirror readers will be able to ‘blipp’ the Give a Child a Breakfast story in the newspaper. The app will launch rich multimedia content from where users can watch the Give a Child a Breakfast campaign video. Each video view will result in a breakfast being donated to a hungry child. Readers can share the campaign with their friends on Facebook and Twitter through the blipp, thus increasing the number of breakfast being donated.
Kellogg’s devised Give a Child a Breakfast to combat the shocking statistic that 820,000 children in the UK go to school hungry every day. Kellogg’s has been trying to improve this figure since 1998 with a £2 million investment in breakfast clubs at more than 550 schools in the UK. This new campaign aims to galvanise the British public into ensuring children eat breakfast each day.
Stephen Shaw, Opportunities Director at Blippar said:
“Ensuring children start the day with a full stomach is really important so we jumped at the chance to support the Give a Child a Breakfast campaign. What Blippar does best is shorten the distance between the physical and digital world and this campaign is the perfect showcase for that. Within seconds of reading about the campaign in the Daily Mirror, readers can instantly donate by simply whipping their phone out and watching the video through our app. This innovative campaign mechanic reduces the complexity of donating, which readers will definitely welcome.”