Blippable gym card injects motivation into flagging workouts via interactive content Your Gym and Blippar are motivating gym-goers via an innovative augmented reality membership card. Forward thinking and customer focused, Your Gym always looks to embrace new technologies and recognised there were new opportunities in the digital age to motivate gym-goers in a more creative […]
Blippar Brings World’s Largest Art Exhibition ‘Art Everywhere’ to Life
Leading image recognition and augmented reality app, Blippar, has partnered with Art Everywhere, the world’s largest art exhibition: which will see 57 of the British public’s favourite pieces of British art put up on 22,000 billboard and poster sites across the UK.
Blippar’s technology will bring each poster site to life, enabling users to instantaneously access more information about the artist and the specific piece online, including where they can visit the original and buy prints. Users simply need to download the Blippar app on iOS, Android or BlackBerry Z10, open the app up and hold up the device to the artwork.
Blippar’s unique image recognition technology means that images of the chosen artwork will respond to being blipped wherever they appear in print; in a newspaper, a magazine, on a billboard or in the actual gallery or museum where the original resides.
Art Everywhere takes place between August 12 – 25, the exhibition will see 20,000 UK poster sites, 2,000 London buses and 1,000 black cabs feature the top 57 British pieces of art as chosen by the British public.
Art Everywhere is a collaborative project between Richard Reed, co-founder of Innocent Drinks, the Art Fund, Tate, and the poster industry. Working with Posterscope and Vizeum, the poster industry has donated a staggering 22,000 sites; media owners involved include Clearchannel, CBS Outdoor, JC Decaux and Ocean. 101 Advertising then generously designed every poster and billboard for all 57 works.
Jess Butcher, Co-founder and CMO of Blippar said:
“Blippar is thrilled to be part of such an ambitious, exciting campaign to bring the best of British art to everyone in the UK. We are proud to have been invited to contribute our cutting-edge technology to the campaign – enabling each of the famous, iconic works of art (some, 100s of years old) to be instantaneously brought to digital life. We hope our contribution helps to generate further interest in the campaign and inspire a younger, tech-savvy audience, not perhaps so attuned to enjoying art in their every day lives! It represents the perfect showcase for what we do best: shortening the distance between the physical and the digital.”
Tate Director, Nicholas Serota said:
“Tate has a commitment to reaching audiences across the UK, beyond the galleries in London, Liverpool and St Ives. We are delighted to have partnered with Art Everywhere in a celebration of British art that will bring some inspiring images to our streets and provoke conversation and debate about the characteristics of Britain and qualities of British Art”
Stephen Deuchar, Director of the Art Fund said:
“The Art Fund is all about thousands of people coming together to bring great art into people’s lives. Based on the same premise, Art Everywhere is putting beautiful images of the best of British art directly onto the streets of towns and cities across the land. It’s a celebration of national creative talent – our artists across the centuries, and the hundreds of museums and galleries who show their work to the public.”
The top 10 works of art as voted by the public range widely from two outstanding Pre-Raphaelite paintings, The Lady of Shalott and Ophelia to a masterpiece by Turner, The Fighting Temeraire, and LS Lowry’s popular Going to the Match. More surprising choices are Gassed by John Singer Sargent and Francis Bacon’s Head V1.
Top 10 works:
1. The Lady of Shalott by John William Waterhouse
2. Ophelia by John Everett Millais
3. Head V1 by Francis Bacon
4. Gassed by John Singer Sargent
5. Man’s Head (Self Portrait I) by Lucian Freud
6. The Fighting Temeraire by JMW Turner
7. Five Ships – Mount’s Bay by Alfred Wallis
8. Going to the Match by L.S. Lowry
9. Nocturne: Blue and Gold – Battersea Bridge by James Whistler
10. Cold Dark Matter by Cornelia Parker
All 57 artworks can be viewed on the Art Everywhere website