Adverty

Background and contacts

About Adverty

Founded in 2016, Adverty is an ad tech company that empowers mobile, augmented and immersive virtual experiences for brands to connect with consumers in the right place at the right time. Its platform lets creators of virtual and augmented reality content monetise with easy-to-integrate, non-intrusive native advertising. More information at www.adverty.com.

About The Digital Newsroom

The Adverty Digital Newsroom is a simple and useful resource for you to keep track of all the latest news stories. High resolution images and complete press releases are available to download from here, and you can connect with our various social media profiles easily. Suggestions for improvements are welcome.

Contact Details

Namuli Katumba and Liana Maher
Manifest
t. +44 (0)203 1379 270
adverty@manifest.group

Adverty

Adverty brings world’s first platform for programmatic native advertising to AR and VR

Wed 28th March Adverty, the next generation advertising platform, has today announced the release of the world’s first programmatic AR & VR advertising platform for native in-app ad inventory.

The platform will be available at some of the world’s largest SSPs (supply-side platform) and allows global agencies, brands and DSPs (demand-side platform) immediate access to a new type of ad space within augmented and virtual realities.

Adverty commercially launched in late 2017 and has already worked with The Coca-Cola Company and recently added several major advertisers to the platform such as Rovio Entertainment, the company behind Angry Birds.

It is now looking to set the standards for how to deliver programmatic 3D interactive brand experiences in extended realities, having started with native 2D ad surfaces in AR and VR using IAB standards for programmatic display. Ads will be targeted by hardware, platform, age-rating, location, context and content types, directly into a non-intrusive, natively placed, immersive or augmented experience.

Adverty’s new programmatic platform will also help agencies and brands solve the issue of viewability through its capacity to identify, with absolute certainty, whether a user has seen an ad or not.

Ville Heijari, CMO Games, Rovio Entertainment explains:

“What Adverty are doing is a groundbreaking advertising concept. They’re not only seamlessly integrating advertising into VR and AR, they’re producing a product that’s only charging the advertiser when ads have been fully perceived by the consumer. This transparency delivers the ultimate ROI and is an industry first”.

Adverty is growing rapidly and is being recognised by some of the biggest companies and brands in the world, whilst delivering new marketing opportunities to the advertising industry.

Click here to download the press release

Attached Files